Responsive web design is becoming more important as the amount of mobile traffic now accounts for more than half of total internet traffic. This trend is so prevalent that Google has begun to boost the ratings of sites that are mobile friendly if the search was made from a mobile device. This has the net effect of penalizing sites that are not mobile friendly.
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"Do I need a mobile friendly website?" Have you asked yourself this question recently? Smart phones and other mobile devices are fast becoming the preferred method of Internet access; if you haven't already got a mobile website, you need to get one soon. Why? Because your customers are increasingly going mobile.
Mobile websites differ from regular sites in several ways. Sites that are mobile friendly offer a better user experience to smartphone owners, which leads to longer engagement times and greater customer satisfaction.